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2020 Corvette,Elon的Brilliance和其他东西Bob Lutz谈到了

Observations from an industry icon who not only knows the industry, but is responsible for a good part of it

2020 Chevrolet Corvette Stingray

“A truly great piece of engineering”—Bob Lutz on the 2020 Corvette Stingray(图片:雪佛兰)

“The automobile industry is probably the world’s most complex business. Because it encompasses the show business aspects of Hollywood—emotion, beliefs, images—all these intangibles that very few people could deal with. Then there is the high finance part of the business—you’re never dealing with a couple of million, you’re always dealing with $1.2 billion for a new truck program. There is financing to be done. Restructuring of debt. Etc. Etc. So you need financial experts. Then you need experts in absolutely peak manufacturing technology and engineering. It is the only business in the world that encompasses all three. The aviation business—not selling to consumers so you can forget the whole showbusiness aspect. The other two are there. Hollywood has the emotion, etc. and the financing, but little or nothing in terms of technology. So the automobile business is the only one where senior management needs to be well balanced in all three of those areas. What generally happens in most automobile companies is they’ll hire brilliant engineers and brilliant manufacturing people and out of the Wharton School of Finance or Harvard B school hire MBAs with good GPAs. Nowhere is an effort made to find some right brain individuals who have an intuitive understanding of the business, can identify with the consumer and have a sound imagination and a creative spark that says ‘Hey, why don’t we try this?’ and ‘Hey, we can leapfrog those guys if we try such-and-such.’ And that was my contribution, which was almost unique.”

因此,Bob Lutz-Auto Industry图标说,其简历包括更多OEM的高管职位,而不是汽车历史上的任何其他人 - 在此版本的“自罗琳之后”。

He may characterize his contribution to companies, like GM, from which he retired as vice chairman in 2010, as “almost unique,” but there is no question that as an industry leader he’s been absolutely unique—to modify an adjective that requires no modification. He’s like that.

On this edition of “Autoline After Hours” Lutz spend an hour-plus talking with “Autoline’s” John McElroy, Frank Marcus of电机趋势我和abo血型ut a variety of automotive subjects, ranging from management and the industry (e.g., the long quote above) to the 2020 Corvette Stingray; from Elon Musk (to whom Lutz gives respect for Elon’s early realization— and “creative imagination”—that electric vehicles would initially be a high-end purchase rather than something that would be readily attainable by environmentalists of modest means) to the travails of Cadillac (“they’re fighting negative momentum”).

意识到虽然他现在是87,但鲍勃卢兹仍然是物质从事汽车行业,无论是顾问,也是先进技术公司的董事会成员,他的观察结果比他经常谨慎而尖锐的锋利被称为“最大鲍勃”。

他将指出的事情之一,他“经常错了但从未怀疑”。

在这一版本的“自罗琳之后”,毫无疑问,Bob Lutz完全在他的比赛中。

You can see it all here.

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