SWOT for Employee Retention and Recruitment

Your company’s brand can affect employee retention and recruitment. The brand may be by design or default and creating a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis can give you insight as to what your brand actually is, ways to improve your brand, and ways to use your brand to retain and recruit employees.

创造一个SWOT分析

Create four columns on a piece of paper or download the template atPMPA.org/SWOT. Consider the statements below and list the appropriate ones in the proper column. Feel free to add any statements. It’s important to be honest when considering the statements or this effort is futile.

Company

• 生长/停滞/下降公司
• growing/stagnant/declining industry
• heavily/moderately/slightly competitive industry
• serve diverse/concentrated industries
• location is easy/difficult to get to
• 位置在一个安全/不安全的邻居
• currently hiring/layoff/firing employees
• high/low employee turnover
  

Company in the Local Community

• good/bad reputation
• considered trustworthy/untrustworthy
• positive/negative media coverage
• participates/does not participate in community events or charities
  

领导

• 强/弱领导
• strong/weak employee management/foreman/quality relationships
• encouraging/degrading leadership
• listens/does not listen to employee ideas or concerns
  

雇员

• current employees proud/ashamed/indifferent of what they do
• current employees proud/ashamed/indifferent of where they work
• 员工建议/不推荐朋友和家人在贵公司工作
• 职业/工作机会
• chances/no chances for advancement
• stable/unstable positions
• 内部/没有内部培训
• funding/no funding for outside training

Compensation

• above/below/average wages for area
• offer/don’t offer health benefits
• offer/don’t offer retirement benefits
• offer/don’t offer paid vacation or PTO

Work Environment

• 安全/不安全的环境
• challenging/boring, repetitive work
• permanent positions
• 临时职位
• first/second/third shift opportunities
• desirable/undesirable hours available
• team environment
• work from home opportunities for office workers

This analysis may be done by an individual, by several people individually or as a group exercise. The statements should be tailored for your company. When the SWOT analysis is complete, you may notice that the weaknesses and threats can become strengths and opportunities.